Gaya APA

Perreault, W, D., McCarthy, E, J. (2005). Basic Marketing; A Global - Managerial Approach (15). New York: McGraw-Hill (Irwin).

Gaya MLA

Perreault, William, D.., McCarthy, E., Jerome. "Basic Marketing; A Global - Managerial Approach". 15 New York: McGraw-Hill (Irwin), 2005. Text.