Gaya APA

Storbacka, K., Lehtinen, J, R. (2001). Customer Relationship Management; Creating Competitive Advantages Win-Win Relationship Strategies . Singapore: McGraw-Hill.

Gaya MLA

Storbacka, Kaj., Lehtinen, Jarmo, R.. "Customer Relationship Management; Creating Competitive Advantages Win-Win Relationship Strategies". Singapore: McGraw-Hill, 2001. Textbook.